5 Reasons Why Italian Cars are Leading the Market

September 13th, 2020 by


In a time of uncertainty across the globe, the market for Italian cars remains steady. Italy holds a special bond with automobiles produced under the green, white, and red tri-colored flag. It is evident from the southern tip of the bootheel to Milan, and back across the northern half of the country to Venice.


Benefits of Having an Italian Car

Italian sports cars are the peak of innovation in the industry. Are you considering purchasing one of these magnificent feats of engineering? Alfa Romeo of San Diego will show you how Italian carmakers are leading the way in a brand new world. 



No vehicles on the planet conjure the unbridled passion for adventure and pride in driving like Italy’s premier brands, especially Alfa Romeo. Italian sports cars hold court on roadways sprawling across picturesque landscapes and race tracks worldwide. Muscle cars and pickup trucks represent America much in the same way these high performance and groundbreaking cars represent Italy.


The global pandemic reinvigorated car buyers who want a safe way to get out on the road and explore. Covid-19 has affected the production line and delivery capacity for luxury cars but not the demand to own one. 



In a suburb of Milan on June 24th, 1910, an Italian aristocrat renamed a car manufacturing factory he had acquired from a French automaker. The roots of Alfa Romeo were sewn. The very first Alfa branded car was called the 24HP. It delivered a top speed of 62 mph on two wooden spoke wheels with two rear drum brakes. The name ALFA is an acronym for Anonima Lombarda Fabbrica Automobili. A loose translation is the Lombard Automobile Factory Company.


WWI brought about the second half of the current company name. In 1915, ALFA lacked the money to convert its factory over to wartime production. Enter Nichola Romeo. He was a prosperous engineer from Naples who acquired the firm and began building aircraft engines and portable compressors. He added his name and Alfa Romeo as we know it today began to take shape.


The logo borrows from the Milanese code of arms with the red cross on a white field on the left. The snake eating the man on the right was taken from the Visconti family crest. The Italian Government effectively acquired the company in 1933, and it remained under national control until 1986 when FIAT bought it. In the 1950s, the company began focusing on more production vehicles. The 1900 and Julietta were the first models, and the Julietta put Alfa Romeo on the map.



Italian sports cars like Alfa Romeo offer a unique style that stands out wherever these cars take the road. The sleek design of these vehicles from the 24HP in the early 1900s to the 2020 Alfa Romeo 4C Spider has been turning heads for over a century. When you show up in an Italian sports car, you become the center of attention.


Italy has high standards for its automobile manufacturers, and it has never been more evident than it is today. If you want to harness this style for your own, Alfa Romeo of San Diego has a variety of new and certified pre-owned vehicles to test drive. Check out the prepaid service plan options and learn how to maintain your Alfa Romeo.




Italians love to drive fast. Alfa Romeo and other luxury sports cars are the embodiment of that desire. Their cars are designed with speed and performance in mind. Alfa Romeo’s current line holds to that tradition. The Giulia Quadrifoglio is the fastest five-passenger vehicle on the roads today. The Stelvio Quadrifoglio SUV offers families reliability and durability while maintaining that iconic sports car look and performance.



From the Italian Grand Prix to the Mille Miglia, Italy is known for car races. Alfa Romeo found success on the racetracks because they were lighter, better handling, and more durable than competitors. 


Own a Piece of History

When you purchase an Alfa Romeo car, you become part of an exclusive club with a rich lineage dating back over 100 years. Contact us or visit our showroom today to find out more.


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